Pat McKenzie Marketing
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    • Home
    • Print Advertising
    • Digital Advertising
    • Events
      • Northwest Ag Show
      • Central Oregon Ag Show
    • Contact Me
    • Blog
  • Home
  • Print Advertising
  • Digital Advertising
  • Events
    • Northwest Ag Show
    • Central Oregon Ag Show
  • Contact Me
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Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) is a highly effective form of digital advertising that puts your business at the top of search engine results—and you only pay when someone clicks on your ad. It’s the fastest way to reach customers actively searching for your products or services.

With platforms like Google Ads, PPC lets you choose specific keywords and target your audience by location, device, time of day, and even customer intent—making it one of the most efficient ways to drive qualified traffic to your website.

Why PPC Works:

  • 🔍 Top-of-page visibility on Google search results
  • 💰 Cost-effective—you only pay when someone clicks
  • 🎯 Target by keyword, location, device, and more
  • ⚡ Fast results—ideal for promotions, launches, or seasonal campaigns
  • 📊 Detailed performance tracking for clicks, calls, and conversions

Perfect For:

  • Local services and businesses
  • Time-sensitive offers and seasonal campaigns
  • Competing in competitive search categories
  • Driving traffic and leads on a budget

PPC advertising puts you in front of your customers at the exact moment they’re looking for you.
Let’s build a keyword-driven campaign that delivers clicks—and results.

Flyer - Pay-Per-Click (pdf)

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Pay-Per-Click for Beginners

Intro to Pay-Per-Click (PPC) advertising for beginners. Learn how PPC works, why it’s effective, and how it helps drive traffic and leads.

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