Pat McKenzie Marketing
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    • Home
    • Print Advertising
    • Digital Advertising
    • Events
      • Northwest Ag Show
      • Central Oregon Ag Show
    • Contact Me
    • Blog
  • Home
  • Print Advertising
  • Digital Advertising
  • Events
    • Northwest Ag Show
    • Central Oregon Ag Show
  • Contact Me
  • Blog

Social Media Marketing

Engage Your Audience Where They Spend the Most Time

What Is Social Media Advertising?

Social media advertising allows you to reach your ideal customers on platforms like Facebook, Instagram, and Messenger—whether they’re scrolling through news feeds, watching videos, or chatting with friends.

Using detailed targeting options, your ads are shown to users based on location, interests, behaviors, and demographics, making it one of the most efficient ways to raise awareness, drive engagement, and increase leads or traffic.

Why Use Social Media Ads?

  • 📱 High visibility: Your ads appear where users are already active and engaged
  • 🎯 Smart targeting: Serve ads based on zip code, interests, age, gender, income, and more
  • 🔁 Retargeting available: Re-engage visitors who have already been to your website or page
  • 📈 Real-time tracking: Monitor clicks, views, and engagement via a live analytics dashboard
  • 🧭 Campaign flexibility: Focus on reach, video views, traffic, or lead generation

How It Works:

  1. Select Your Goal: Choose from awareness, traffic, video views, or lead generation
  2. Define Your Audience: Target by geography, demographics, interests, or retarget site visitors
  3. Design Your Ad: Use single images, videos, or carousels with text and call-to-actions
  4. Launch & Optimize: Monitor performance and adjust your creative and targeting as needed

Devices & Platforms:

  • Platforms: Facebook, Instagram, Messenger
  • Devices: Mobile, desktop, and tablet

With social media advertising, your brand becomes part of the conversation—visually, strategically, and with measurable results.

Flyer - Social Media Marketing (pdf)

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